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How to get 130+ articles about your results of the Smiling Report.- Veronica Karlsson

“I asked Stella Kochen Susskind how she did. This is the answer:”

Smiling Report in Brazil

In 2008 I had the pleasure to meet Veronica Boxberg Karlsson from AB Better Business for the first time . It was delightful to know I was not the only one crazy in love with Mystery Shopping!

Shopper Experience is a Brazilian Company and despites all the crisis, political and economic chaos, Brazilians are famous for ……..smiling all the time! Yes, you can Google, read a guide, you will always find: “Brazilian people are nice and easy, very happy and easy graders.”

But even being a “Natural smiling people”, this fact does not happens all the times during services and shopper experiences. And in Brazil, that´s a fatal mistake!
So when Better Business offered us the opportunity to join the Global Research “Smiling Report”, we thought that was the most perfect tool to show Brazilian entrepreneurs, sales people, managers, etc. how we are all losing sales inside our own business.

Shopper Experience joined the Smiling Report in 2011 and in the beginning we were low profile in spreading the results. Shopper Experience has been a good source for the media for many years, cause, as we are “crazy about Mystery Shopping”, most of the time we have very interesting news to share. But, big surprise, guess what happened?

Last year Brazilian media fell in love with Smiling Report and we had requests from all over the country for interviews. Smiling Report was on the most important TV Night News, newspapers, magazines, internet, websites, etc. More than a 130 different media vehicles talking about the Smiling Report and its’ results.

If you ask me to answer you shortly how we succeed in doing this, my answer is short also:
First of all: Shopper Experience believes in the Smiling Report and a lot!

Second: we invested our time with pleasure to spread the results around the country, we are always ready to talk to the media!
Now let´s see how we will perform this year. With Brazil bared in a political chaos, let´s find some space to spread some happy and smiley news!
Thank you so much Veronica Boxberg Karlsson and AB Better Business team for believing in our partnership.

– Thank YOU Stella! / Veronica
@bbworldwide Smiling Report Shopper Experience – Cliente Secreto